Mercedes-Benz Swim Week Comes to Miami, Daily until July 21!
In Miami, clothing is optional, but swimsuits are a must. And unlike people in the rest of the country, Miamians live in an eternal staycation of transparent, warm waters and sauna-like temperatures — so walking around half-naked seems like the only logical thing to do. No wonder the folks at Mercedes-Benz and ING chose our bikini-laden mecca to host Mercedes-Benz Fashion Week Swim for the past ten years. To cater to our city’s splish-splash aficionados, 30 leading swimwear brands and designers will jet in from around the world to take to the many runways anchored at the Raleigh (1775 Collins Ave., Miami Beach) and other South Beach hot spots this Thursday through Monday. Brands such as Poko Pano, Beach Bunny, and L*Space will return to the catwalks, while newcomers like Clover Canyon, Frankie’s Bikinis, and We Are Handsome will fight for the spotlight of crowd favorite. Many more will be joining. But it’s not just about sculpted, bronzed honeys wearing trendy nylon and spandex nothings down the white planks of the Cabana Grande and the Oasis tents. Sometimes the parties alone are reason to summon a stampede of the industry’s international elite.
Location
Raleigh Hotel
1775 Collins Ave. Miami Beach, FL
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